On March 28th, the Shanghai Import and Export Chamber of Commerce announced the list of 2023-2024 Shanghai Foreign Trade Independent Brand Demonstration Enterprises. Shunho received this honor by virtue of owning multiple well-known product brands both domestically and internationally, as well as its remarkable competitiveness in the global and domestic value chains, industrial chains, and circulation fields.
The selection of "Shanghai Foreign Trade Independent Brand Demonstration Enterprises" takes technological leadership, brand internationalization, and market competitiveness as core criteria, with comprehensive evaluations from multiple dimensions including enterprise R&D and innovation capabilities, internationally recognized certifications, intellectual property protection, and global operation. Selected enterprises are all main forces driving the high-quality development of Shanghai's foreign trade and possess the potential to promote "Intelligent Manufacturing in China" to the global stage.
Since its establishment, Shunho has always adhered to its original aspiration of environmental protection and health, forged ahead through innovative development, and continuously 深耕 in the field of environmentally friendly new materials. Today, it has proudly emerged as a world-renowned manufacturer of high-end eco-friendly packaging and a leading supplier of packaging materials. This selection, applied for under the leadership of the company's Administration Department through procedures including voluntary application, preliminary review, expert evaluation, and public announcement, fully demonstrates Shunho's outstanding achievements in building foreign trade independent brands and highlights its leading role as an excellent enterprise in advancing the development of Shanghai's foreign trade independent brands.
In terms of technological R&D, the company insists on science and technology as the primary productive force, focuses on the R&D of core industry technologies, and has established a sound R&D system using the exchange platforms of industry R&D centers and national-level testing centers. It has a dedicated technical center and multiple innovation project teams specializing in the research and development of transfer, composite, molding, and anti-counterfeiting products. Meanwhile, it emphasizes cooperative R&D with R&D institutions of multinational corporations and foreign professional organizations, strengthens joint development with domestic universities, research institutes, and upstream and downstream enterprises in and outside the industry, and introduces advanced foreign technologies. By continuously exploring the application and innovation of environmentally friendly new materials, Shunho has mastered a number of core technologies and a series of independent intellectual property rights through years of accumulation, providing solid technical support for the high quality and environmental performance of its products.
In production, Shunho has always regarded work safety and environmental protection requirements as core principles and established a strict control system covering the entire process. The company strictly complies with ISO 45001 Occupational Health and Safety Management System, ISO 14001 Environmental Management System, and ISO 9001 Quality Management System, forming a "three-in-one" management framework of "safe production, green manufacturing, and quality first". Every process from raw material procurement to finished product delivery undergoes multiple inspections to ensure that products not only meet domestic and foreign environmental standards but also win customers' trust with stable quality performance.
In brand building, Shunho has constructed a well-structured brand matrix with distinct characteristics. The core brand SHUNHO is not only a visual symbol of the enterprise image but also a value link running through Shunho's entire industrial chain, carrying the company's global market strategic layout and the concept of detailed standards for customer service. The domestic packaging brand "Lüxin Lx" focuses on details and quality in design and production, committed to creating high-quality and diversified packaging solutions for domestic customers. The international tobacco packaging brand SHUNHO LUXIN, targeting the high standards and strict requirements of the international tobacco market, has expanded its business to multiple countries and regions worldwide with exquisite technology and high-quality services. The international non-tobacco packaging brand SHUNHO CREATIVE focuses on packaging needs in non-tobacco fields, driven by innovation, closely following market trends and changes in consumer demand, and providing customers with personalized and customized packaging solutions to help them enhance their product brand image and market appeal. These multiple brands are precisely positioned in various segmented business fields and develop in synergy, forming a large-scale, group-based brand portfolio, which has improved the company's coverage and competitiveness in different markets, realized the optimal allocation and sharing of resources, and continuously strengthened the company's overall strength.
In the future, Shunho will continue to rely on its strong scientific research strength and brand matrix, adhere to the development direction of product serialization, in-depth R&D, and independent technology, continuously strengthen its integrated whole-line integration capability and customized product R&D capability, provide customers with better products and services, and move from "domestic leadership" to "international leadership".
